Ballio Chan is a creative director, designer, and artist. Raised in Hong Kong, based in California. He runs Makeshft, a brand and design studio, sells prints and apparel, and is building TheKnow, a taste engine for food and drink. His work spans identities for startups in food, beauty, finance, and technology, campaigns for ESPN, Nike, Disney, and Paramount, concert graphics for Eminem, and led brand and creative for Automattic and WordPress.com.
An ongoing study of taste as a system.
LFG
Brand and launch site for a company applying to run 300+ new top-level domains.
Link Freedom Group applied to operate more than 300 new top-level domains in the 2026 ICANN round, the largest applicant in ICANN history. The work is the brand and the launch site: identity, the namespace system, and every surface the launch met.
The site renders the proposed namespace as a live WebGL field. A sample of the domains draws as points in a drifting field; the rest mount on demand when a search or category filter gathers every match into a spiral. Hovering a point names the domain and its category; clicking saves it or dives the camera to it.
A keyart studio generates on-brand graphics from the same system. Gradient, dots, glyph, grid, frame, and text layers stack and randomize into export-ready cards at any aspect ratio, drawn from the same namespace and palette as the site.
